Quaker Feed a Child Initiative Brings a Fistful of Nutrition to Thousands of Underprivileged Children

The season of festivals is upon us. From the glamourous dances of Navratris to the Sindoor Khela during Durgo Pujo & the colorful festival of lights- Diwali...celebrations are in the air. Delicacies are made in every household, Mithai boxes are wrapped in colorful ribbons & Gourmet gifts are exchanged amongst families & friends. For a lot of us festivals bring in loads of cheer but we often do think of a few who arent that lucky. During such festive times, its heartwarming to see a brand thinking about making festivals meaningful for underprivileged children with just "Ek Muthi".

Launched in India in 2006, the brand Quaker is more than 130 years old and known across Indian households as a 100% wholegrain and natural source of carbohydrates and dietary fibre. On the occasion of World Food Day, Quaker India announced the launch of Quaker Feed a Child Initiative with Celebrity Chef Vikas Khanna hosting a long table brunch with oats-based dishes for more than 100 children from Smile Foundation. The initiative aims to bring a fistful of nutrition to many underprivileged children across India during this festive season.

The World Bank estimates India as one of the highest ranking countries in the world for the number of children suffering from malnutrition. The Quaker Gift a Meal initiative successfully helped provide 2,00,000 nutritious meals to around 4000 children across 12 states in India earlier this year.

Elaborating on the initiative, Deepika Warrior- Vice President (Nutrition Category, PepsiCo India) said “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. This initiative is based on a powerful thought that urges us all to make every festival more meaningful by simply pledging a fistful to feed a child.” We quickly reserached & came across some meaningful information-Ek Muthi Quaker Oats is equated to approximately 16gms- one-third of a person’s daily wholegrain requirement......Nice :)

In his usual soft & charming manner, Chef Vikas Khanna took the stage & said "The problem of hunger and malnutrition in India cannot be solved in a day, and certainly cannot be solved by one person or entity. If we all make an effort to bringa smile to even one child, I think we’ll get the true blessings we yearn for in the festivities. That’s the core of Quaker Feed a Child and I am happy to be a part of it." To mark the ocassion, a special brunch for the kids created with healthy Quaker Oats based dishes was served to the children from Smile Foundation.

Soft pink colored beetroot idlis, pizzas, burgers, spaghetti and cookies all made with Quaker oats brought smiles all around. Actress Sayami Kher also graced the events & spoke about her association with Smile Foundation that goes back a few years.

For every pack of Quaker Oats purchased on BigBasket.com this festive season – between World Food Day, 16th October to Children’s Day, 14th November – Quaker will provide a meal to an underprivileged child in India, through Smile Foundation.

Quaker has pledged to provide a minimum of 2,00,000 meals to children in India through Quaker Feed a Child during this period. We left smiling from the event remembering  Chef Vikas's words "What better way to celebrate the festive season than by feeding a nutritious meal to kids.”