Quaker Oats Drink

The wise one said "Eat Breakfast Like a King, Lunch Like a Prince, and Dinner Like a Pauper." But many of us lead a hectic rushed lifestyle that leaves little scope for nutritional needs like breakfast. Many a times, we manage to grab a quick breakfast or sometimes just ignore the most important meal of the day. The importance of having a wholesome breakfast which comprises of fiber, carbohydrates & other essential nutrients cannot be stressed enough. In fact, oats are gaining prime importance on breakfast tables across Indian homes & milk is one of the most important source of protein. What if we get the benefits of a wholesome product that becomes a convenient on-the-go solution to enhance our morning nutrition needs? PepsiCo India has combined its scientific expertise with master blaster Sachin Tendulkar’s insights to engineer a unique grain dairy product- Quaker Oats+Milk that blends the goodness of milk with the advantages of fiber and oats, whilst retaining a smooth, milky texture

The 130 years old brand, Quaker is a world leader in the oatmeal segment & is known across Indian households for its breakfast portfolio.We were invited to be a part of the launch, that started with D. Shivakumar, Chairman, PepsiCo India asking us a question "How many of us had skipped breakfast that morning?" Almost half of the assembly raised hands & that stressed the current scenario of our time starved millennial.

Speaking further he said “Local innovation is the backbone of our expanding nutrition portfolio with products that aim to redefine the nutrition category whilst offering healthier options to complement the rushed lifestyle of our consumers. Entering the fast-growing value added dairy segment in India with a truly differentiated offering from Quaker is part of our growth strategy for this market. Our collaboration with Sachin Tendulkar has brought deep insights and expertise to co-create the new Quaker Oats + Milk range."

D. Shivakumar, Sachin Tendulkar & Deepika Warrier At The Launch

Next, Deepika Warrier, Vice President - Nutrition Category, PepsiCo India addressed us with a small presentation that highlighted important facts of the new product- Quaker Oats+Milk.

She further said, “Having a glass of milk before we leave home, is a ritual in our Indian homes. But with rushed mornings and missed breakfasts fast becoming the norm among young Indians, we sought expert advice from the legendary Sachin Tendulkar to understand the new everyday nutrition needs. We worked on developing a solution that can help provide energy to be able to make each day count. The new Quaker Oats+Milk is for those seeking nutritional boost in the morning, but also for those seeking to graduate from plain milk to ‘milk and more

Co-creator of Quaker Oats+Milk, Sachin Tendulkar took the stage amidst loud cheers & stressed on the importance of a healthy start everyday.

When asked about his thoughts, he said “That straight drive, the pull shot, the upper-cuts and the straight down the ground sixes; all those were only a factor of my preparation. If you’re not well prepared, you have already lost, and it all starts with a nutritious breakfast. This is the only thing that’s completely under your control. I’m excited today with the launch of Quaker Oats + Milk, a product from PepsiCo India that I’ve been a part of creating. It’s a great addition to your breakfast table, to give your mornings a head-start, with fiber, calcium, oats and milk; preparing you for the rigors of the day and help you do more with your day.”

We tried the two variants- Mango & Almond from the tasting zones & loved the mango flavour. PepsiCo’s SoluOats technology, transforms oats into a drinkable format making it easily soluble in milk. Quaker Oats+Milk retains the nourishing ingredients of natural wholegrain, and also leverages the smooth and silky texture of milk to include benefits of dietary fiber providing a wholesome start.

Two Flavors of Quaker Oats+Milk Mango & Almond

Quaker Oats+Milk will be priced at INR 30 for a 180ml tetra pack providing a convenient solution to many. Now that's what we call a masterstroke, don't we?


  1. This innovative product from PepsiCo India is a game-changer for people who are constantly on-the-go or struggle to find time for a nutritious breakfast. With the goodness of oats and milk, Quaker Oats+Milk is perfect for those looking for a convenient yet wholesome breakfast solution. Sachin Tendulkar's involvement in its creation adds to its credibility and ensures that it is not just a marketing gimmick. It also showcases the potential of collaborations between brands and experts in creating products that cater to the needs of consumers. This product is an excellent example of how economic principles of demand and supply can be applied to create innovative solutions that cater to the needs of consumers. If you are struggling with your economics dissertation and need economics dissertation help, I would suggest you to look into such market examples for potential case-studies.


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